Case Study: 84.51° achieves automated analytics and saves 6,300+ hours with Alteryx

84.51° - Customer Case Study

84.51°, the Kroger-owned data science and customer-experience arm, manages loyalty-card data for ~60 million U.S. households (3 billion shopping baskets, ~10 PB). They faced a fragmented, manual reporting process—pulling from 22 disparate sources into Excel and PowerPoint, with client leads copying and pasting category data—creating hundreds of hours of wasted effort and inconsistent deliverables.

The team extended Alteryx with the Run Command and integrated SQL, Python, R and command-line tools (Tableau Server, SAS, Oracle, Office) to centralize data, automate workflows, and deliver embedded Tableau visualizations via automated emails. A core Category Strategy workflow dropped from days of manual work to a 10‑minute automated run (saving >500 hours/year for that process); overall they built ~190 workflows, scaled to 86 projects, and previously estimated 6,300 annual hours saved, improving speed, quality and consistency.

84.51°

Michael Carrico

Senior Analyst