Case Study: 7‑Eleven achieves 100‑hour-to‑1‑hour reporting and in‑house promotions insights with Alteryx

7-Eleven Brings Key Promotions Insights In-house

7‑Eleven needed a way to bring promotions analytics in‑house so business users could get fast, shareable insights without heavy technical support or high vendor costs. Requesting vendor reports previously took up to 100 hours, and the team wanted a low‑cost, daily, easy‑to‑use solution to evaluate what promotions were working.

By adopting Alteryx, 7‑Eleven centralized vendor data and built automated workflows on the Server platform to deliver daily snapshots to management. Report build time dropped from roughly 100 hours to about 1 hour, enabling in‑house analytics without a large analyst team, freeing staff to focus on other priorities and paving the way to personalize promotions and expand Server usage across teams.

7-Eleven

Srikanth Nayani

Director, Digital Analytics & Verification