Case Study: Ayoba boosts user growth and retention with Alterna CX

Ayoba grows active users from 11M to 40M with Alterna CX

The customer, Ayoba, a leading African communication platform, faced the challenge of fragmented and multilingual user feedback that was scattered across tools. Global AI models were misinterpreting local African languages, making it difficult for Ayoba to understand regional user needs and prioritize the right features for growth and retention across its many markets. They turned to vendor Alterna CX and its AI-driven customer feedback analysis platform to solve this problem.

Alterna CX implemented a solution that unified all feedback into a single platform and applied AI models specifically tailored for African languages. This provided Ayoba with clear, actionable insights into the top drivers of adoption and churn by country. As a result, Ayoba grew its active users from 11 million to 40 million and increased its retention rate from 40% to 66% across more than 15 African markets, enabling faster and more confident product decisions.

Ayoba