Case Study: Albaraka Turk achieves record credit card growth with Alterna CX

Albaraka Turk boosts credit card growth by 67% with Alterna CX

Albaraka Turk, a leading participation bank in Turkey, faced a challenge with rising credit card cancellation rates. To understand the root causes behind this customer churn, the bank partnered with vendor Alterna CX and utilized its AI-powered Voice of Customer (VoC) platform.

Alterna CX's solution involved deploying an SMS survey and running AI-powered analysis on the open-text customer responses. This process quickly pinpointed the reasons for cancellations, enabling the bank to launch two targeted campaigns for its women (Eflatun) and youth (Trend) segments. The measurable results were significant: Eflatun Banking credit card sales increased by 67% and activation by 37%, while Trend Banking sales grew by 18%. This led to Albaraka Turk's strongest ever year for credit card growth in 2025.

Albaraka Turk