Case Study: Sage People achieves EMEA SaaS growth with Altair Media

Sage People boosts organic visibility and lead generation with Altair Media

Sage People, a cloud-based HR and people management solution from Sage, needed to grow its visibility and capture demand while operating in the highly competitive EMEA SaaS market. Their challenge was to create a scalable strategy to support long-term success in the region. They partnered with vendor Altair Media to manage their digital marketing.

Altair Media implemented a solution spanning SEO, Paid Search, and Paid Social. They used their proprietary technology platform to guide complex site migrations and identify content opportunities, which significantly increased organic visibility and delivered a step-change in lead generation. Alongside campaign delivery, Altair provided strategic market research and planning. This approach gave Sage People the visibility, leads, and structure needed to compete and grow across EMEA.

Sage People