Case Study: Adriano Pacifici Protects Clients’ Trademarks and Wins New Business with Alt Legal’s §2(d) Trademark Watch

Adriano Pacifici grows trademark enforcement work with Alt Legal’s §2(d) Trademark Watch

Adriano Pacifici, an IP attorney at Intellectual Property Consulting, LLC, faced the challenge of effectively monitoring his clients' trademarks for potential infringement without the high cost of traditional watch services. He turned to vendor Alt Legal and implemented its §2(d) Trademark Watch service to automatically identify when his clients' marks were cited in USPTO office actions.

Alt Legal's solution provided automatic notifications whenever a client's mark was cited as a basis for refusal of a new application due to likelihood of confusion. This allowed Adriano to offer a low-cost monitoring service, which directly led to new business. The results were significant, as he successfully identified infringing marks that would have otherwise been registered, leading to opposition proceedings and demand letters that generated substantial additional revenue for his firm.

Adriano Pacifici