Case Study: Social Cannabis Achieves $7.5M Revenue and 482x ROI with Alpine IQ

How Social Cannabis used AIQ to build a culture-driven, loyalty-first marketing strategy

Social Cannabis, a new cannabis retailer in a competitive market, sought to build a brand focused on culture and community rather than just discounts. Their challenge was to turn first-time buyers into lifelong advocates and ensure their marketing spending was highly efficient. To achieve this, they partnered with vendor Alpine IQ and implemented its loyalty program, utilizing AIQ's signup forms, audience segmentation, and multi-channel campaign tools.

Using Alpine IQ's platform, Social Cannabis built a data-driven loyalty program and executed automated, personalized email and SMS campaigns aligned with customer behaviors and cultural moments. The solution delivered exceptional results, including over 49,700 new loyalty signups, 82,000+ active members, and $7.5 million in revenue directly attributed to AIQ-powered campaigns. Crucially, 87% of their total revenue now comes from loyalty members, demonstrating the program's immense impact and a remarkable 48,250% ROI.

Social Cannabis

Johari Rahim

Co-Founder