Case Study: Legacy Liquor achieves 2,371x ROI with AIQ

Legacy Liquor drives 2,371x ROI with Alpine IQ

Legacy Liquor sought to enhance customer engagement for its "Taste of Legacy" event series but struggled with effective customer segmentation and lacked the resources for targeted marketing. They partnered with vendor Alpine IQ to leverage its advanced segmentation tools and data-driven marketing capabilities.

The solution involved using Alpine IQ to segment customers by purchase data and run a tailored pre-event email campaign. Post-event analytics measured the impact, leading to a 2,371x ROI, a 59% email open rate, and over $15,000 in revenue from attendees, who spent 33% more on average.

Legacy Liquor