Case Study: AIQ achieves dramatic CLTV growth with Alpine IQ and Terpli AI Sales Agent

AIQ drives up to 543% CLTV growth with Alpine IQ

The customer, AIQ, a cannabis retail technology platform, faced the challenge that traditional loyalty programs were not driving customer engagement or increasing long-term value for their dispensary clients. Despite enrollment, most members were passive, repeat purchase rates were flat, and loyalty did not translate into higher customer lifetime value (CLTV). They partnered with the vendor Alpine IQ to find a solution.

Alpine IQ implemented a solution combining its loyalty and automation engine with Terpli's AI-powered product recommendation engine. This integration delivered personalized, needs-based suggestions and automated behavior-driven campaigns through email, SMS, and push notifications. The results were dramatic exponential lifts in CLTV, including a 119.2% increase for customers who acted on a recommendation and up to a 543% increase for those who both engaged with a recommendation and left a review. Alpine IQ's platform helped turn behavioral engagement into a measurable growth engine.

AIQ