Case Study: Havas Media achieves transparent, faster customer intelligence with Alpine Data Labs (Alpine Chorus)

CustomerIntelligence with Alpine Chorus

Havas Media, one of the world’s fastest-growing media agencies with more than $2B in revenue and clients like PayPal, Nike and Coca‑Cola, faced a brutal, data-driven media-buying market where clients demanded transparency on spend, attribution and outcomes. Their analytics workflow relied on teams of SQL and SAS programmers, was slow, non-client-facing and ill-suited to letting account teams or clients explore results in real time.

Alpine Chorus gave Havas a code-free, visual analytics layer on top of its 600TB data warehouse, turning complex simulations and algorithms into reusable, drag-and-drop workflows. What once took months of coding can now be done in hours, enabling 500+ analysts and clients to collaborate on attribution, segmentation and lifetime‑value modeling, speeding campaign optimization and transforming data “from a liability into an asset.”

Havas Media

Sylvain Le Borgne

EVP Data Platforms