Case Study: Warner Bros. Discovery reinvents ThreeNow streaming with Alphero

Warner Bros. Discovery modernizes ThreeNow across 13 endpoints with Alphero

Warner Bros. Discovery needed to modernize its ThreeNow streaming platform in New Zealand to stand out in a competitive market and reconnect with viewers. The challenge involved addressing user decision fatigue and overhauling an outdated tech stack to create a more engaging, ad-supported service. They partnered with digital agency Alphero for a comprehensive design and development solution.

Alphero delivered a complete redesign and technical rebuild for ThreeNow across all devices, introducing a 'lean back' viewing experience and innovative ad formats. The solution included creating a tokenized design system to ensure brand consistency and modernizing the codebase for iOS and Android without starting from scratch. As a result, Warner Bros. Discovery launched a distinct, premium streaming service with enhanced functionality for viewers and new opportunities for advertisers, built on a robust foundation for future growth.

Warner Bros. Discovery