Alphero
24 Case Studies
Case Study: Tātaki Auckland Unlimited creates a world-class destination website with Alphero
A Alphero Case Study
Tātaki Auckland Unlimited launches Discover Auckland with Alphero, guiding visitors from discovery to booking in one place
Tātaki Auckland Unlimited, a council-controlled organisation for the Auckland region, faced challenges with domestic and international perceptions of Auckland as a tourist destination. Stereotypes and a fragmented online experience prevented visitors from choosing Auckland for holidays. They partnered with digital agency Alphero to develop a new digital strategy and create a unified online platform to shift these perceptions and improve the visitor experience.
Alphero implemented a comprehensive solution involving digital strategy, a new digital brand identity, content strategy, and UX design, culminating in the launch of the Discover Auckland website. This dynamic platform consolidates information and booking, allowing users to discover, plan, and book their trips. The result is a world-class destination website that provides a critical foundation for Tātaki Auckland Unlimited to enhance the traveler experience and bring prosperity to the region.
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