Case Study: Red Energy achieves a delightful self-service mobile app experience with Alphero

Red Energy launches first self-service app in 7 weeks with Alphero

Red Energy, a leading Australian power retailer, sought to create its first self-service mobile app to provide customers with more account control while authentically reflecting its trusted and caring brand personality. They partnered with digital agency Alphero for mobile app design and development to achieve this without compromising their reputation for customer connection.

Alphero began by developing proofs of concept to demonstrate secure data access and define a seamless onboarding process, enabling backend reconfiguration. They designed a highly personalized app featuring a character named Bursty to radiate brand warmth and fun. The resulting app successfully delivered a "jaw dropping" digital experience that set Red Energy apart in the market, extended to its sister brand, and was met with positive user reviews praising its design and utility.

Red Energy