Case Study: NZTA achieves safer, more engaging learner driving with Alphero’s Drive Go app

NZTA improves learner driving engagement with Alphero and a 25% crash-risk insight

The customer, NZTA (NZ Transport Agency Waka Kotahi), alongside ACC and the Ministry of Education, sought to achieve a generational shift in the capability of young New Zealand drivers to improve road safety. They partnered with vendor Alphero to design and develop the Drive Go mobile app, a practical tool to help learners gain the right skills for their licenses.

Alphero implemented a major update to the Drive Go app, incorporating gamification, a redesigned visual style, and a reordered learning journey based on research with the target demographic. This solution successfully increased engagement with young male drivers, a key at-risk group. The work directly supported NZTA's Road to Zero mission and resulted in an award-winning mobile app recognized with a Gold Award and a Good Design Award.

NZTA