Case Study: MetService improves weather access and safety for millions with Alphero

MetService powers weather information for over 1 million Kiwis with Alphero

MetService, New Zealand's national weather service, faced the challenge of streamlining vast amounts of real-time scientific weather data for a massive and varied audience. Their goal was to provide easily digestible daily forecasts while also delivering critical, in-depth information to specialized communities, all within a platform that needed to support flexible ad displays for revenue. They partnered with digital agency Alphero for a mobile app and website redesign to address this complexity.

Alphero designed and developed a highly modular, responsive website and a 'snackable' content mobile app, both powered by a dynamic API. The solution included extensive user testing and the creation of new, consistent visual language for warnings. This resulted in an award-winning platform used by millions, enhanced the visibility of safety-critical information, and successfully generated revenue through integrated advertising, ensuring the service remains freely available.

MetService