Case Study: Essity saves time and eliminates blind spots with AlphaSense

AlphaSense Helps Competitive Intelligence Analyst at Essity Save Time and Eliminate Blind Spots

Essity, a prominent consumer goods company, was struggling with inefficient competitive intelligence gathering. Their analyst, Bridget Ryan, found that other platforms collected too much irrelevant news and data, creating blind spots and causing the team to waste valuable time on manual research. This hindered their ability to stay aware of crucial market developments and competitor activities.

To solve this, Essity implemented the AlphaSense AI-powered market intelligence platform. The solution included a custom dashboard for tracking competitors and market trends. AlphaSense eliminated blind spots by aggregating the most relevant news, saving the analyst significant time and providing a complete, real-time picture of the market landscape, including key updates on issues like pricing and inflation.

Essity

Bridget Ryan

Competitive Intelligence Analyst