Case Study: Wesleyan achieves stronger leads and lower advertising costs with AlphaQuad paid advertising

Wesleyan boosts leads 97% with AlphaQuad

AlphaQuad was engaged by Wesleyan Insurance to manage paid advertising campaigns for its banking and general insurance divisions. The challenge was to improve the performance and return on investment of these long-running campaigns.

AlphaQuad implemented a wide variety of advertising techniques including Google and Bing paid search, GDN campaigns, Yahoo Ads, Gmail advertising, remarketing, and affiliate marketing. The results achieved in the first half of 2019 were significant, including a 97% increase in targeted leads, a 68% reduction in cost per lead, a 42% increase in CTR, and a 93% increase in conversion rate.

Wesleyan