Case Study: an industry-leading business software company boosts conversions with AlphaQuad PPC Management

Industry-leading Business Software Company increases conversions 15% with AlphaQuad

The customer, an industry-leading business software company, tasked vendor AlphaQuad with streamlining and optimizing its paid advertising strategy. The challenge was to maximize leads, specifically by increasing the number of people booking software demos with a keen focus on attracting more valuable enterprise customers.

AlphaQuad conducted an in-depth PPC audit and implemented a robust advertising campaign across Google, Bing, industry comparison sites, and major social media platforms. The solution included overhauling ad copy, refining targeting, and closely monitoring campaigns. The results included a 15% increase in total conversions, a 30% increase in enterprise conversions, a 9.8% reduction in Google's cost per conversion, and an overall reduction in advertising spend of 2% (£30K) year-on-year.