Case Study: Calor Gas achieves SEO-led e-commerce growth with AlphaQuad

Calor Gas reaches #1 for BBQ recipes in 3 months with AlphaQuad

Calor Gas approached AlphaQuad with a significant challenge: their BBQ e-commerce website was receiving millions of reported visits annually but virtually no sales. An investigation revealed that 99% of this traffic was artificial. Once isolated, the site's real traffic was only a few thousand genuine visitors per year due to severe SEO issues that made it invisible to search engines.

AlphaQuad implemented a full site rebuild with SEO integrated from the start and executed an SEO at scale strategy. This involved creating high-quality, optimized content around BBQ-related topics and making key technical enhancements. Within three months, the site ranked #1 for "BBQ recipes" and became the UK's most visited BBQ website within a year, driving real traffic to 3 million annual visitors. This success turned around sales, generated massive PR exposure, and repositioned Calor's digital presence globally.

Calor Gas