Case Study: Baxi Boilers doubles organic traffic with AlphaQuad

Baxi Boilers doubles organic traffic with AlphaQuad

Baxi Boilers, a heating and boiler manufacturer, partnered with digital marketing agency AlphaQuad to address the challenge of increasing traffic to their website. Their mission was to achieve a 20% increase in website traffic year on year, with a core focus on growing their organic search presence.

AlphaQuad implemented a refined and strategic content approach for Baxi Boilers, introducing the concept of "lateral content." This strategy involved creating content that, while not directly about Baxi's products, was highly relevant to their target audience's interests. The solution was highly successful; AlphaQuad managed to double Baxi's traffic from organic search, smashing their initial growth targets.

Baxi Boilers