Case Study: Abellio achieves £6.5m in online sales with AlphaQuad's digital strategy

Abellio boosts online sales by £6.5m with AlphaQuad

Abellio sought to enhance its digital marketing for its two main rail routes, Abellio Greater Anglia and Stansted Express. The challenge was to review its existing activity and that of its competitors to develop a more effective strategy. They engaged the vendor AlphaQuad to create this comprehensive digital marketing strategy.

AlphaQuad delivered a two-year roadmap focused on Abellio's objectives, recommending activity across onsite improvements, conversion optimization, SEO, and online advertising. This strategy implemented by AlphaQuad resulted in a £6.5m increase in online sales and an increase in market share and ticket purchases.

Abellio