Case Study: United Counties of Leeds & Grenville unifies its tourism brand with Alphabet

United Counties of Leeds & Grenville unites 8 tourism initiatives with Alphabet

The United Counties of Leeds & Grenville (UCLG), a tourism region, faced the challenge of being disconnected and lacking a unified brand identity, which prevented it from fully realizing its economic potential. The region's Economic Development Office engaged Alphabet® and its partners for brand strategy services to create a cohesive identity and story.

Alphabet® developed the first regional tourism destination strategy for UCLG, which included a new visual identity centered on the "1000 Islands & Rideau Canal Waterways" brand. The vendor also executed themed itineraries and compelling content to promote the region across various media channels, successfully uniting the counties under one identity to enhance the visitor experience.

United Counties of Leeds & Grenville (uclg)