Case Study: The Society of Obstetricians and Gynaecologists of Canada unifies women’s health resources with Alphabet®

The Society of Obstetricians and Gynaecologists of Canada drives 53,807 clicks with Alphabet

The Society of Obstetricians and Gynaecologists of Canada (SOGC) faced a fragmented digital ecosystem that made its critical health resources difficult to access. To reinforce its position as a thought leader, the organization partnered with Alphabet® for a holistic digital strategy involving web development and content marketing.

Alphabet® redesigned and unified the SOGC's digital properties, creating a central hub at SOGC.org and developing new educational sites and interactive tools like contraception planners. The vendor also launched over 20 impactful campaigns, including the "Sorry Not Sorry" initiative which achieved a 4.63% click-through rate. Through these efforts, Alphabet® significantly increased the SOGC's reach and public engagement with its vital health information.

The Society of Obstetricians and Gynaecologists of Canada