Alphabet®
40 Case Studies
A Alphabet® Case Study
The Royal Ottawa Hospital, a healthcare institution, faced the challenge of unifying its three distinct branches under a single brand identity to better present its mission to staff and the public. They engaged Alphabet® for brand strategy and web development services to address this need.
Alphabet® implemented a comprehensive solution that included acquiring The Royal domain and building a new website to encompass all activities. This provided a unified identity, resulting in employees having a better understanding of their mission and increased public awareness of the organization's three focus areas.