Case Study: terra20 builds a bright, eco-friendly brand experience with Alphabet

Terra20 builds a green brand with Alphabet® in 3 key initiatives

The customer, terra20, is a new environmentally-focused department store that needed to build a brand to clearly communicate its unique mission and product range to eco-aware consumers. The vendor, Alphabet®, was engaged to help develop this brand identity and tell the company's story.

Alphabet® implemented a comprehensive solution that included building a website to express the store's experience, creating an informational learning centre, and developing environmental graphics to depict a positive lifestyle. This work successfully tied terra20’s wide range of products to the theme of a fun and ecologically responsible lifestyle, projecting a bright and attainable brand experience for its customers.

Terra20