Case Study: Regional Tourism Organization 9 drives tourism growth with Alphabet® brand, digital, and campaign strategy

Regional Tourism Organization 9 boosts web sessions 241.8% YoY with Alphabet®

The customer, Regional Tourism Organization 9 (RTO 9), faced the challenge of unifying and promoting the diverse South Eastern Ontario tourism region. To support sustainable destination development and post-pandemic recovery, they partnered with vendor Alphabet® for a comprehensive suite of services including brand strategy, digital marketing, and campaign development.

Alphabet® implemented a unified brand narrative and a series of strategic, data-driven campaigns. This included the award-winning "Hello" and "Rail + Roam" initiatives, which were supported by a modernized website and digital marketing. The solutions delivered by Alphabet® yielded significant results, including a campaign that generated over 19 million ad impressions and increased web sessions by 241.8% year-over-year.