Case Study: Regional Tourism Organization 9 boosts cruise bookings with Alphabet®

Regional Tourism Organization 9 boosts cruise page visits 300% with Alphabet

Alphabet® partnered with Regional Tourism Organization 9 to address a challenge for regional cruise operators. The challenge was that tickets were primarily sold at the dock or over the phone, making it difficult for spontaneous travelers on road trips to easily find and book a cruise while en route.

The solution developed by Alphabet® was a mobile-first campaign featuring a GPS-enabled "Cruise Finder" tool and geo-fenced mobile ads. This connected potential customers with the closest operators. The key action was a click-to-call button that put visitors directly in touch with operators to book. This strategy by Alphabet® drove a significant measurable impact, including a 300% increase in cruise page visits and over 14,000 additional calls to cruise operators.