Case Study: Radio Advisory Board of Canada strengthens spectrum leadership with Alphabet

Radio Advisory Board of Canada clarifies spectrum brand strategy with Alphabet

The Radio Advisory Board of Canada (RABC), the top advisor on managing the country's radio frequency spectrum, faced a challenge. Its membership model was designed for associations, which limited eligibility for private companies and independent members and hindered growth amidst a rapidly expanding tech landscape. RABC engaged Alphabet® to help reposition its brand and develop a customer experience strategy to better communicate its value.

Alphabet® developed a new strategy to position RABC as an agile advisor and business enabler. The solution included redefining audience groups and value propositions to engage both technical experts and decision-makers, and suggested offering new membership tiers for both associations and emerging businesses. This repositioning by Alphabet® provided RABC with a clearer path to market growth and reinforced its role as Canada's most trusted advisor on the radio frequency spectrum.

Radio Advisory Board of Canada (rabc)