Case Study: Perley Health strengthens its brand and expands its reach with Alphabet®

Perley Health unifies its brand with Alphabet after 35 stakeholder consultations

Perley Health, a not-for-profit healthcare organization for Veterans and Seniors, faced a challenge with an increasingly complex and confusing brand that was diminishing public awareness. They partnered with Alphabet® for brand strategy and design services to unify their story and position themselves for future success.

Alphabet® conducted extensive research to uncover the organization's core identity, leading to a comprehensive rebrand. The solution included a new name (Perley Health), a modernized logo, a clear brand architecture, and a vibrant visual identity. Alphabet® also crafted a new brand story and provided key messaging and launch assets. This transformed Perley Health's brand to better reflect its community and its mission to empower Seniors and Veterans, equipping them for a successful public launch.

Perley Health