Case Study: Parque das Aves boosts visitors and conservation impact with Alphabet® brand strategy

Parque das Aves increases visitors with Alphabet

Parque das Aves, a bird park in Brazil, partnered with Alphabet® and tourism consultancy Twenty31 to address its brand challenge. Although the park's primary mission was the conservation of birds within the Atlantic Rainforest, it was traditionally perceived by visitors as a zoo. Alphabet® was engaged to help the park redefine its brand strategy and design services to better communicate its true conservation purpose.

Alphabet® implemented a comprehensive solution that included in-depth research, a new brand positioning, and a complete visual identity inspired by the park's birds. This new brand platform allowed Parque das Aves to confidently articulate its story as a conservation center. As a result of the work done by Alphabet®, the park reported an increase in visitor numbers, leading to greater revenue and a better future for its wildlife conservation efforts.

Parque das Aves