Case Study: Ottawa Tourism supports Indigenous tourism entrepreneurs with Alphabet®

Ottawa Tourism promotes Indigenous tourism entrepreneurship with Alphabet® over 1 year

Ottawa Tourism partnered with Algonquin College to create the Indigenous Tourism Entrepreneurship Training (ITET) program. Their challenge was to promote this new initiative to support budding Indigenous entrepreneurs. They worked with Alphabet® on campaign development to help pilot the program.

Alphabet® developed a promotional campaign featuring the authentic story of a program graduate. Following the program's successful first year, they continued the momentum by capturing stories of additional graduates who had become successful business owners. This solution by Alphabet® effectively promoted the ITET initiative and its positive outcomes.

Ottawa Tourism