Case Study: Ottawa Hospital amplifies research awareness with Alphabet®

Ottawa Hospital boosts research storytelling in 1 year with Alphabet

The Ottawa Hospital, one of Canada's largest learning and research institutions, faced the challenge of creating a cohesive campaign platform to inspire stakeholders and bring greater understanding to its translational research outcomes. They partnered with Alphabet® for a communications solution to address this need.

Alphabet® worked with the hospital's executive team to develop the "Tender Loving Research" campaign, based on insights from a comprehensive brand audit. After being in market for over a year, the campaign successfully helped the hospital's foundation uncover donor prospects, educated staff on the role of research, and gave recognition to its internal research community.

Ottawa Hospital