Case Study: Minto builds excitement for the 2025 Dream Home campaign with Alphabet®

Minto launches 25th Silver Edition Dream Home campaign with Alphabet®

The customer, Minto, a real estate developer, needed a special creative campaign for the 25th anniversary of its Minto Dream Home lottery in support of CHEO. The challenge was to build excitement and engagement for this milestone edition. The vendor, Alphabet®, was tasked with providing comprehensive campaign development, content marketing, and design services.

Alphabet® implemented a multi-phase solution that included a community naming contest to build early excitement, a teaser campaign to spark curiosity, and a full content plan for the official reveal. This strategy successfully engaged the audience and promoted ticket sales. The vendor's work over an eleven-year partnership with Minto has helped raise millions of dollars for CHEO families.

Minto