Case Study: Hydro Ottawa repositions as a trusted energy partner with Alphabet®

Hydro Ottawa saves businesses millions with Alphabet®

Hydro Ottawa, a local utility provider, was viewed by its commercial customers as a transactional entity rather than a strategic partner. Their challenge was to reposition themselves as a trusted, human-led energy advisor to help businesses cut carbon and save capital. They partnered with Alphabet® for brand strategy, campaign development, and digital marketing services to shift this perception.

Alphabet® developed a holistic campaign that used humor and authenticity, featuring real Hydro Ottawa employees who were presented as energy experts with amusingly amateur everyday skills. This approachable media strategy, which included digital ads and high-impact print placements, was designed to build trust and drive conversions by guiding customers to a streamlined landing page with a clear call to action. The campaign by Alphabet® successfully repositioned Hydro Ottawa from a bill-sender to a relationship-driven problem solver.

Hydro Ottawa