Case Study: Hydro Ottawa boosts digital service sign-ups with Alphabet® campaign development

Hydro Ottawa boosts digital sign-ups with Alphabet's free hydro for a year campaign

The customer, Hydro Ottawa, faced the challenge of getting more customers to register for and use its digital services. The energy provider had an enticing offer but needed a creative way to capture customer attention. The vendor, Alphabet®, was engaged for campaign development, design services, and video production to address this.

Alphabet® implemented a whimsical and colourful character-led campaign called "Win Hydro," which broke away from typical utility branding. This playful approach, featuring household appliances and bursts of confetti, made the offer hard to ignore and successfully gave customers a scroll-stopping reason to pay attention and take action.

Hydro Ottawa