Case Study: Downtown BIA creates a new identity to revitalize downtown Ottawa with Alphabet®

Downtown BIA builds a 10-year downtown brand strategy with Alphabet®

The Downtown BIA, a business improvement area in Ottawa, faced the challenge of revitalizing its downtown core following a post-pandemic decline in foot traffic. The organization needed a new brand to unite residents, businesses, and visitors around a fresh vision for the area. They engaged Alphabet® for a suite of services including brand strategy, design, video production, and web development to address this need.

Alphabet® developed a comprehensive and flexible brand system named "Hello Downtown," which included a new visual identity, messaging, and a lively website. The strategy was designed to evolve over a 10-year revitalization plan, starting by signaling change and moving towards fostering full community ownership. While the case study does not list specific metrics, the solution successfully provided the BIA with a human-feeling and memorable brand to promote the district's energy and warmth.

Downtown BIA