Case Study: CREA improves content discovery and blog experience with Alphabet®

CREA improves content discovery across thousands of articles with Alphabet®

The Canadian Real Estate Association (CREA) sought to improve the user experience of its CREA Café blog for REALTORS®, which required a refreshed content strategy and a more approachable visual identity. They partnered with Alphabet® for a comprehensive solution involving brand strategy, design services, and web development.

Alphabet® conducted a full content audit to restructure the blog, making it easier for users to find information. They delivered a refreshed, less formal visual identity and rebuilt the site within the CREA.ca ecosystem using Craft CMS, improving navigation, content discoverability, and accessibility. The solution provided CREA with a cohesive, flexible, and user-friendly platform to support their ongoing content needs.

CREA