Case Study: CREA strengthens member engagement with Alphabet®'s Real Time speaker series

CREA fills speaker series seats within hours with Alphabet®

The Canadian Real Estate Association (CREA) needed to engage its members and demonstrate its value directly to REALTORS® following a recent rebrand. Their challenge was to move beyond simply listing benefits and instead provide something of tremendous value that members would associate with their membership. They partnered with Alphabet® for customer experience strategy, campaign development, and digital marketing services.

Alphabet® developed and executed the "Real Time – Let’s Talk" speaker series, featuring notable speakers who provided tangible advice to attendees. The event was held in three Canadian cities with all seats claimed within hours. The series was a huge success, significantly strengthening the relationship between CREA and its members. The pilot program's impact was so positive that it grew into an ongoing series, with three new events planned for 2018-19.

CREA