Case Study: Canadian Real Estate Association empowers REALTORS® with Alphabet®

CREA boosts member engagement with Alphabet®’s 4M+ sessions

The Canadian Real Estate Association (CREA) partnered with Alphabet® to refine its brand strategy and consolidate its disparate digital properties. The challenge was to better support CREA's advocacy efforts, grow its membership, and deliver more value to its over 160,000 REALTOR® members through a more unified and sophisticated digital experience.

Alphabet® redesigned CREA’s digital ecosystem, including its main website, member portal, and the CREA Café content hub, to create a cohesive and user-friendly experience. They also developed extensive content marketing programs like the "Living Room" insight hub and the "REAL TIME" podcast. The solution resulted in significant measurable impact, including over 4 million sessions, 14 million page views, and 55,000+ social followers for their content initiatives.

CREA