Case Study: Canadian Parents for French boosts French teacher recruitment and retention with Alphabet®

Canadian Parents for French drives 19,415,135 impressions with Alphabet®

Canadian Parents for French, a volunteer-driven organization, needed a campaign to support the growing demand for French educators and address teacher retention challenges. They partnered with Alphabet® for a comprehensive solution involving campaign development, digital marketing, and media services.

Alphabet® developed a national campaign called "My Raison D’Être," which included video and photo shoots with teachers, targeted communications, and a digital advocacy tool called Zembaly™. The campaign achieved over 194 million impressions, 1 million video views, and 275,000 clicks. Alphabet® also supported the initiative by producing the "French Footprints" podcast to help families and early childhood educators with French language acquisition.

Canadian Parents for French