Case Study: Canadian Internet Registration Authority boosts .CA awareness and registrations with Alphabet®

Canadian Internet Registration Authority boosts domain searches 24% with Alphabet®

The Canadian Internet Registration Authority (CIRA) needed to build an emotional connection with Canadian small businesses and demonstrate the value of using a .CA domain name to drive registrations. They partnered with Alphabet® to develop a digital marketing campaign aimed at this audience.

Alphabet® created the "Where Local Means Business" campaign, which included video testimonials, a dedicated website, targeted advertising, and a paid search strategy. This solution successfully increased year-over-year domain searches by 24%, leads by 23%, and new .CA registrations by 6%. Alphabet® also dramatically improved campaign efficiency, reducing the cost per lead from over $600 to under $18, while significantly raising brand awareness and purchase intent.

Canadian Internet Registration Authority