Case Study: Canadian Construction Association Repositions Its Brand and Modernizes Digital Experience with Alphabet®

Canadian Construction Association modernizes Gold Seal for 14,000+ users with Alphabet®

The Canadian Construction Association (CCA) needed to reposition itself as the national voice for Canada's construction industry and address significant workforce challenges. They partnered with Alphabet® for a comprehensive suite of services including brand strategy, web development, and digital marketing to reframe their narrative and improve member engagement.

Alphabet® developed a new brand identity, a completely restructured website with over 400 pages, and a custom platform for the Gold Seal Certification program to streamline applications. The solutions also included the national "Talent Fits Here™" recruitment campaign, which generated over 34 million impressions. Alphabet®'s work provided CCA with modernized tools to better serve its members and advocate for the industry.

Canadian Construction Association