Case Study: Merrick Pet Care boosts sales productivity, data accuracy, and operational efficiency with Alpha Software

Offline Mobile Sales App Increases Data Accuracy, Improves Efficiency and Adds Transparency to the Sales Process

Merrick Pet Care, now part of Nestlé Purina, is a U.S. maker of natural pet foods whose 50+ field salespeople each visit about 160 stores per month and must capture detailed, accurate visit and placement data that feeds into Microsoft Dynamics. Existing mobile solutions lacked reliable offline capability and were slow to develop, leaving the company unable to collect consistent data in areas with spotty connectivity or to integrate that data efficiently into its ERP.

Clients First rebuilt Merrick’s iPad sales app using Alpha Anywhere, adding robust offline support, GPS routing, and direct ERP integration so reps can capture visits, approvals and metrics even without connectivity. The result: faster development and estimated savings of hundreds of thousands of dollars, improved data accuracy and sales-process transparency, higher salesperson productivity, and a rapid three-week rollout of a warehouse app that optimizes order batching and barcode scanning for 20 workers — capabilities Merrick plans to expand across the organization.

Merrick Pet Care

Wayne Freeman

Director of IT