Case Study: Pillow Talk achieves 21x ROAS with Alpha Digital’s Pinterest Ads Premier Spotlight

Pillow Talk boosts ROAS 21x with Alpha Digital

Pillow Talk, an Australian homeware and bedding retailer, sought to elevate its online presence and attract new customers at scale. Their challenge, as presented to vendor Alpha Digital, was to find a premium new ad placement to launch a brand campaign and reach unique audiences to generate online sales.

Alpha Digital implemented a Pinterest Ads Premier Spotlight 3-day takeover for Pillow Talk, providing 100% share of voice with exclusive placements. This was supplemented with a retargeting strategy to boost conversion rates. The solution delivered a 21x return on ad spend and reached 3.5x more users beyond their regular marketing activities.

Pillow Talk