Case Study: Lorna Jane achieves 4x higher ROAS with Alpha Digital's TikTok Ads strategy

Lorna Jane boosts ROAS 4x in 90 days with Alpha Digital

Lorna Jane, a leading Australian activewear brand, sought to increase awareness and sales among a younger Gen Z audience while also boosting overall revenue. Having seen limited success with previous ad hoc efforts, the challenge was to prove a positive return on ad spend from TikTok Ads before committing to an always-on strategy. Alpha Digital was engaged to address this challenge.

Alpha Digital executed a structured 90-day performance plan on TikTok Ads. The strategy began by focusing on upper-funnel engagement before progressively moving down the funnel to higher-value actions like purchases, supported by ongoing audience and creative optimizations. This approach resulted in a 95% reduction in CPA, a 6x higher conversion rate, and a 4x higher ROAS for Lorna Jane, leading them to adopt the strategy in New Zealand and the USA.

Lorna Jane