Case Study: GroundProbe boosts LinkedIn leads and lowers CPA with Alpha Digital

GroundProbe boosts LinkedIn leads 88% YoY with Alpha Digital

GroundProbe, a global technology leader in geohazard monitoring solutions, faced the challenge of generating high-value leads within the niche mining sector on LinkedIn. Their global advertising campaigns were spread too thin across multiple regions, leading to insufficient budgets and a high cost per acquisition. Alpha Digital was engaged to manage their LinkedIn advertising strategy.

Alpha Digital implemented a solution that shifted from a global approach to a focused, region-specific targeting strategy. By concentrating the budget on 1-2 key countries at a time, they ensured sufficient spend to effectively reach the target audience. This strategy resulted in an 88% increase in leads year-over-year and a 15% decrease in cost per acquisition, while only increasing ad spend by 4%.

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