Case Study: Edge Early Learning boosts traffic, engagement and goal completions with Alpha Digital paid media

Edge Early Learning boosts Google Ads CTR by 43% with Alpha Digital

Edge Early Learning, a premier childcare service provider in Australia, faced increased competition and an industry-wide worker shortage following the COVID-19 pandemic, making an effective online strategy vital for driving enrollments and employment applications. Alpha Digital was engaged to manage their paid media efforts with the goals of increasing engagement, site traffic, and conversions.

Alpha Digital implemented a data-driven paid search strategy focused on reaching parents at key decision points and optimizing content for shifting search behaviors. This approach allowed Edge Early Learning to surpass all its objectives. Alpha Digital delivered a 43% increase in Google Ads click-through rate, a 78% increase in overall site traffic, and a 124% increase in goal completions, which included substantial growth in tour bookings, contact form submissions, and waitlist applications.

Edge Early Learning