Case Study: Imperial Fashion Group strengthens omnichannel commerce with Alpenite

Imperial Fashion Group unifies 9 B2B and B2C sites with Alpenite

Imperial Fashion Group, a pioneering Italian fast fashion retailer, needed to enhance its omnichannel strategy to better manage its extensive online and offline touchpoints and build more authentic relationships with its customers. To address this challenge, they partnered with the vendor Alpenite to develop their tech stack around e-commerce on the Adobe Commerce platform.

Alpenite implemented an advanced Order Management Solution (OMS) to ensure complete stock availability and integrated a Customer Data Platform (Mapp Cloud) to create a single customer view for hyper-personalized marketing. This extensive omnichannel implementation by Alpenite consolidated the group's ties with customers through more fluid dialogues and processes, eliminating technological barriers and optimizing stock to minimize stock-outs.

Imperial Fashion Group