Case Study: Furla achieves more efficient product management with Alpenite and Akeneo PIM

Furla boosts product management with Alpenite, structuring 80,000 products

Furla, an Italian luxury accessories brand, required a new solution to rethink its digital catalog and optimize the customer journey. To address this, they partnered with vendor Alpenite to replace their existing PIM system with Akeneo PIM. The goal was to better differentiate and distribute product information across multiple languages and sales channels.

Alpenite implemented Akeneo PIM, which became the central reference for structuring 80,000 products. The solution was integrated with Furla's existing IT infrastructure, including its Salesforce e-commerce platform. This project by Alpenite led to a 48% reduction in running costs, a 60% increase in data processing speed, and significantly streamlined operations for Furla's teams.

Furla