Case Study: Puma streamlines freight procurement and gains price transparency with Alpega Group

Forever Faster the Puma and Alpega Story

PUMA, the global sports brand, needed a faster, more reliable way to standardize and harmonize freight procurement across its logistics organization. Before working with Alpega Group, the team relied on manual Excel-based processes and lacked dependable market data to benchmark freight rates, making it difficult to make data-driven decisions and avoid overpaying.

Alpega Group provided a cloud-based transportation management and freight procurement solution, integrated with Xeneta for real-time ocean and air freight benchmarking. This gave PUMA full visibility into market pricing across trade lanes, helped identify where providers needed to improve or where rates were already competitive, and streamlined procurement so the team could focus more on negotiations and analytics.

Puma

Peter Stockhammer

Sr. Manager, Logistics Service Provider Strategy & Management